Cource Outline:
Module 1: Introduction to Social Media Marketing
- Definition, importance, and impact of SMM
- Overview of major social media platforms
- Defining SMART goals for social media campaigns
- Aligning objectives with overall business goals
- Identifying and understanding target audience demographics
- Creating buyer personas for effective targeting
Module 2-4: Social Media Platforms
- Creating a business page
- Strategies for content creation and engagement
- Facebook Ads: Basics and targeting options
- Optimizing Instagram business profiles
- Visual content creation and Instagram Stories
- Instagram Ads: Formats and targeting
- Building a professional LinkedIn profile
- Content creation and networking strategies
- LinkedIn Ads: Sponsored content and targeting options
- Twitter profile optimization
- Tweet strategies for engagement
- Twitter Ads: Campaign creation and targeting
Module 5: Content Strategy and Creation
- Understanding the role of content in SMM
- Creating a content calendar
- Graphic design tools and principles
- Video content creation for social media
- Encouraging and leveraging UGC
- Building brand advocacy through user contributions
Module 6: Advanced Social Media Marketing Strategies
- Identifying influencers in the industry
- Building effective partnerships with influencers
- A/B testing for ad performance
- Retargeting strategies and dynamic ads
- Preparing for and handling social media crises
- Turning negative situations into positive outcomes
